{"id":635,"date":"2024-02-24T08:23:51","date_gmt":"2024-02-24T07:23:51","guid":{"rendered":"https:\/\/bertildepuma.se\/?p=635"},"modified":"2024-10-23T22:19:59","modified_gmt":"2024-10-23T20:19:59","slug":"ersta-oblatbageri-utvidgar-sortimentet","status":"publish","type":"post","link":"https:\/\/bertildepuma.se\/?p=635","title":{"rendered":"Ersta oblatbageri utvidgar sortimentet"},"content":{"rendered":"\n<p class=\"has-theme-palette-6-color has-text-color has-link-color has-medium-font-size wp-elements-e7564097a8c90fc01d3d11693348bec2 wp-block-paragraph\">Efter att riskkapitalisten Per-Henrik Hierta k\u00f6pt oblatbageriet av Ersta diakoni v\u00e4ntar nya tider f\u00f6r de anst\u00e4llda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Henrik, oblatbakning \u00e4r ju ett traditionsfyllt hantverk? Finns det s\u00e5 mycket man kan \u00e4ndra?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014 F\u00f6rst och fr\u00e4mst har vi arbetat med att utveckla nya <em>smaker<\/em>. Chili\/lime \u00e4r stors\u00e4ljare, dill s\u00e4ljer hyfsat ocks\u00e5. Sen har vi utvecklat en lite st\u00f6rre oblat som vi kallar <em>Oblini<\/em>, t\u00e4nkt att \u00e4tas med en klick smetana, toppat med l\u00f6jrom eller rysk kaviar. Vi har \u00e4ven tagit fram n\u00e5gonting vi kallar <em>Macroblater<\/em>, som \u00e4r tv\u00e5 lite s\u00f6tare oblater f\u00e4rgade med karamellf\u00e4rg och med ett lager sm\u00f6rkr\u00e4m mellan. Men de finns inte ute i handeln \u00e4n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Oj. Mer d\u00e5?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014 <em>ObliX<\/em> \u00e4r n\u00e4sta produkt i pipelinen, det \u00e4r kasserade oblatsmulor som dr\u00e4nkts in i r\u00f6dvin och finf\u00f6rdelats i en matberedare. Sen past\u00f6riseras resultatet och f\u00f6rpackats i s\u00e5na h\u00e4r sugp\u00e5sar som barnmat kommer i, de kan f\u00f6rvaras i rumstemperatur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Och?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014 Det fiffiga \u00e4r att vi har en pr\u00e4st som v\u00e4lsignar l\u00e5dorna innan de skeppas iv\u00e4g. Det betyder att du kan ta nattvarden hemma, ensam, och \u00e4nd\u00e5 f\u00e5 Guds v\u00e4lsignelse!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Fascinerande! Men blir det inte dyrt om ni m\u00e5ste ha en pr\u00e4st anst\u00e4lld bara f\u00f6r detta?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014 Han \u00e4r ju bara h\u00e4r ibland, om han inte \u00e4r p\u00e5 plats f\u00e5r n\u00e5n av gubbarna p\u00e5 lagret s\u00e4ga n\u00e5gra ord innan allt \u00e5ker iv\u00e4g. Vi har gjort n\u00e5gra blindtester, ingen m\u00e4rker n\u00e5gon skillnad p\u00e5 de batcher som v\u00e4lsignats av en pr\u00e4st och de batcher som v\u00e4lsignats av Ola-Conny.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Finns det ingen risk att Svenska kyrkan sparkar bakut?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014 Passar det inte kan de alltid k\u00f6pa sina oblater n\u00e5gon annanstans.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Men \u00e4r ni inte det enda oblatbageriet i Sverige?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014 Det enda i hela Norden, faktiskt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Men\u2026om de \u00e4r er st\u00f6rsta kund, tar ni inte en enorm risk h\u00e4r?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014 Vi \u00e4r ju <em>riskkapitalister!<\/em> Man m\u00e5ste se m\u00f6jligheterna. Mindre \u00e4n en procent av svenskarna g\u00e5r i kyrkan en vanlig s\u00f6ndag, medan drygt 30% k\u00f6per med sig chips hem till fredagsmyset. Det finns en enorm marknad som bara v\u00e4ntar p\u00e5 produkter som v\u00e5ra.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Efter att riskkapitalisten Per-Henrik Hierta k\u00f6pt oblatbageriet av Ersta diakoni v\u00e4ntar nya tider f\u00f6r de anst\u00e4llda. Henrik, oblatbakning \u00e4r ju ett traditionsfyllt hantverk? Finns det s\u00e5 mycket man kan \u00e4ndra? \u2014 F\u00f6rst och fr\u00e4mst har vi arbetat med att utveckla nya smaker. Chili\/lime \u00e4r stors\u00e4ljare, dill s\u00e4ljer hyfsat ocks\u00e5. Sen har vi utvecklat en lite&#8230;<\/p>\n","protected":false},"author":2,"featured_media":736,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[11,5],"tags":[],"class_list":["post-635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-religion","category-stockholm"],"_links":{"self":[{"href":"https:\/\/bertildepuma.se\/index.php?rest_route=\/wp\/v2\/posts\/635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bertildepuma.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bertildepuma.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bertildepuma.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bertildepuma.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=635"}],"version-history":[{"count":6,"href":"https:\/\/bertildepuma.se\/index.php?rest_route=\/wp\/v2\/posts\/635\/revisions"}],"predecessor-version":[{"id":772,"href":"https:\/\/bertildepuma.se\/index.php?rest_route=\/wp\/v2\/posts\/635\/revisions\/772"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bertildepuma.se\/index.php?rest_route=\/wp\/v2\/media\/736"}],"wp:attachment":[{"href":"https:\/\/bertildepuma.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bertildepuma.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bertildepuma.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}